Cold Wind Blowing
It’s my favourite time of year. We took a bumper honey crop at the beginning of August and, despite the wasps, the bees look in good shape. We’ve finished scything the meadow, which was lovely this year, and seeding a couple of new areas. The kitchen staff (surely some mistake – Ed.) are now wrestling with current and impending gluts of courgettes, apples, plums, pumpkins (!), and, more excitingly, usable numbers of quinces, figs, medlars and pears. We’re cleaning the apple press and might even have enough Perry Pears to think about our first vintage. Huge furry new bumblebee queens have started to buzz the sedum and the bats and swallows are zipping about in celebration of a fecund year in the garage. The new pond we made for our course in April has been extraordinary – the latest excitement there has been the arrival of Anax Imperator.
Basking in the late summer sun I should feel content, and looking forward to what I hope will be a busy month as folk start buying seed and ordering bare-root trees. Perhaps I’ve spent too long in front of my computer recently, but instead I feel rather morose. The economic and environmental news over the last few weeks has, let’s face it, been pretty grim, and there’s worse to come.
On the other hand, my resolve is also strengthened. Charities have to find new ways to fund themselves. Small businesses and consultants have to find new ways to market, and the internet should be the perfect medium for them. It should also work well to promote localism generally. This is all very much what Habitat Aid is about.
Most people have been incredibly supportive, but there’s a certain residue of suspicion about what we’re doing, which is understandable. My background was in the City (not a good start), and I have no expertise in many of the areas I’m looking at now, I do know people who have. The idea of a business which isn’t driven by financial profit is still a new idea for a lot of folk; I’m often asked questions like “is your blog commercial?”, or at the other end of the spectrum “who is funding you?” I still feel like we are a tiny boat (coracle?) in a pretty vast and stormy sea, but we are making headway I think. Since we started trading in May last year we have had nearly 100,000 page views, which to me sounds like a lot from a standing start.
We’re launching a microsite about meadows at www.micromeadow.co.uk. To quote the blurb:
The site is intended to encourage folk to establish smaller scale meadows and to provide access to good quality plants and seeds, as well as to reliable information and advice.
Got it? Have a look and let us know what you think.
We’re delighted to announce we are working with Downderry Nursery to sell a range of lavenders from the spring. Downderry are regular Gold Medal winners and owner Simon Charlesworth is a committed conservationist. I met him originally at an open day organized by the Laboratory of Apiculture and Social Insects at Sussex University, with whom he is working to trial the best bee friendly varieties.
We have started to carry adverts on our main site and blog. Not the usual nonsense, but we are being guided by the excellent Digital Spring. Like us, they occupy an interesting spot in the demi-monde between charities and commerce. They have put together a portfolio of ethically vetted conservation related advertisers – binoculars, birding holidays, etc. – whose ads appear on our sites. We make money, they make money – and donate some to a related charity.
We’ve signed up to become an associate corporate member of our local Wildlife Trust. It’s a great scheme, and another example of a partnership between charities and corporates where everyone wins.
Fruit Tree Management Courses
This winter we are hosting two one day courses on managing fruit trees, tutored by respected specialist nurseryman Kevin Croucher, owner of Thornhayes Nursery.
Habitat Aid aims to persuade and enable folk to at least partly recreate or help replace key habitats like meadows, wetlands, orchards and woodland. The company also helps a small number of charities.
We are partly an online retailer selling mostly trees, plants and seeds sourced from really good quality specialized suppliers who often have a limited or no e-commerce operation themselves. Half our profits from sales go to selected partner charities, which are linked to specific products; this doesn’t just help charities financially, but also helps get their key messages across.
We also act as a kind of honest broker. We are building a network of consultants in areas like “wildlife garden” and estate design, meadow creation, and wetland and pond projects. We recommend and introduce these folk to end clients and landscape professionals, to give advice or to design and project manage. We then supply the plants for these schemes.
Lastly, we are developing products directly with our partner charities. We are working with the ‘Adopt a Beehive’ scheme and BBKA Enterprises to supply native seed mixes for bees, for example.