Understanding The Cost Of Plants
We had a lovely trip up to Yorkshire via East Anglia last week visiting some of our suppliers. And the odd pub, needless to say.
Whenever I visit any of the nurseries which supply us I'm always impressed. There's so much expertise involved. Take fruit trees, for example. There's a whole extra level of difficulty here because of the grafting process. Joining scion wood to rootstock on a commercial scale looks easy, but it's time consuming and skilled work. Once the graft has taken the whips have to be grown on and pruned, before lifting in the winter.
I say "commercial scale", but there's not that much demand for many of the trees RV Roger sells. They're lovely old heritage varieties, many pretty obscure, and they only graft and grow them in tiny numbers. The nursery is a plantsman's delight and to my mind the cost of their plants is absurdly cheap.
Down the road, outside Norwich, we popped in to see British Wildflower Plants, our native plug plant supplier. They grow in bigger numbers, of course, but even after our mark up you can buy their 55cc plugs for under 50p each before carriage. They work hard for their share of that 50p. Their plug plants are propagated from seed, either collected or their own, and each species has different optimal germination conditions. Like RV Roger they are peat free, and they only use natural pest control. Stock control is a nightmare; they list a wide range of species, but are regularly cleared out by single large orders.
We buy our aquatic plants and pre-planted coir rolls and mats from Salix Rivers and Wetlands in Thetford. They have similar stock control issues, as their coir products are in huge demand for large scale river and lake bio-engineering projects. Their business, too, is as complicated as it is ethically run. Lots of manual intervention in the fabrication and growing processes, and care over sourcing materials.
As usual, all three visits reinforced our understanding of the difficulty and cost of growing plants commercially. Very few people have ever made a fortune out of horticulture, but it would be nice if the good guys could make a good living out of it.
Much of that is up to resellers like us.
It's a challenge. We don't just need to get across to people the reasons for buying plants like these. We have to explain why sourcing them from the suppliers we use is a good option, and why it's worth paying more for them. These issues are similar to the challenges facing the food industry, of course.
I tire of people boasting about the price of their latest purchase on online fora*. Wow! I've just bought three 5ft tall apple trees for under £5 each at Aldi/Tesco/B&Q/(delete as appropriate)!
Like food, we have forgotten the value of plants. Although ethical produce sales increased around 6 fold from 200 to 2015 (Source:
The Ethical Consumer Research Association), we still spend under half of what we did on food overall as a proportion of our income than we did in the 1950s (Source: ONS).
It's not too fanciful to think that as we re-evaluate the economic importance of the natural world we might rethink our understanding of the cost of plants as well.