Green Back Garden Blue Planet?
Like 10.3 million other people I have been stunned by Blue Planet 2. In terms of ratings it has knocked the socks off Strictly and the ailing X Factor. It is just superb. Gorgeous, dramatic, authoritative. All our millennial children and their friends watch it. They have Blue Planet parties to watch it.
The sainted David Attenborough*, now an extraordinary 91, dodgy knees and all, has absolutely connected with this generation via the wonders of BBC production quality. It is an extraordinary feat. We owe him an enormous debt of gratitude. At a time when the under 30s seem so disconnected with the natural world, Blue Planet is a really important chink of light. There IS real interest in our environment and what is going wrong with it. We need to communicate this much, much more effectively and urgently. Everywhere I look in the conservation world I find earnest middle aged (ok - late middle aged!) white men like me. We have a lot of good things to offer, but we don't get that spark. Programmes like Springwatch don't get it either. The lobbying organisations that ARE good at communication with under 30s are usually badly informed and/or crass. Everyone is under-financed. How do we make green back gardens as sexy as the blue planet? *without wanting to sound a major suck up, I met Sir David once at a Butterfly Conservation do. He was an absolute sweetie and despite me being rather star struck wrote me a very kind letter. This is pinned up in the office and we quote it shamelessly on the website.